E-Commerce Giant Treasure Global to Allocate US$100M into Bitcoin and AI Integration
Treasure Global Inc (TGL), a leading e-commerce innovator, has announced its bold move to invest US$100 million into a combination of Bitcoin (BTC), Ethereum (ETH), regulated stablecoins, and artificial intelligence (AI) technology. The initiative is part of the company’s long-term strategy to scale its digital infrastructure and remain at the forefront of emerging technologies.
Speaking to the media through the company's official announcement, Carlson Thow, CEO of Treasure Global, shared that the investment marks a strategic realignment of capital allocation to boost platform scalability and utility.
“By incorporating native blockchain assets into our balance sheet and embedding real-time data intelligence into our consumer platform, we’re creating a high-leverage digital ecosystem designed for recurring revenue, margin expansion, and long-term capital efficiency,” said Thow.
This forward-thinking strategy comes as more global tech firms adopt a hybrid approach to growth — leveraging the decentralised security of blockchain with the predictive capabilities of AI. The dual investment signals TGL’s ambition not only to enhance its financial resilience but also to tap into the evolving patterns of digital consumer behaviour.
The company believes that blockchain assets like Bitcoin and Ethereum offer not just store-of-value potential but also an opportunity to diversify its treasury while maintaining liquidity and transparency. On the other hand, AI integration will be used to personalise user experiences, streamline operations, and enable data-driven decision-making across its platforms.
Moreover, the regulated stablecoins within the treasury will act as a buffer for day-to-day transactions, helping TGL stabilise against crypto market volatility while still embracing decentralised finance (DeFi) principles.
This move echoes a broader trend across the tech sector, where enterprises are seeking to future-proof their business models by integrating crypto assets and AI tools at the core of their infrastructure. As both technologies mature, their convergence is expected to unlock new efficiencies and revenue streams.
TGL’s announcement reflects a growing belief that the intersection of blockchain and AI could revolutionise not only e-commerce but how digital platforms engage with users on a global scale.
Whether this bold investment will inspire other e-commerce players to follow suit remains to be seen, but one thing’s for certain: Treasure Global is betting big on the future.
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