FIFA Teams Up with Avalanche to Launch Its Own Blockchain After NFT World Cup Debut
FIFA has officially announced a strategic partnership with Avalanche (AVAX), a move that will see the global football authority develop its own high-performance Layer-1 blockchain. This marks a major step in FIFA’s commitment to Web3 innovation and its broader push into digital technology.
The collaboration follows FIFA’s initial foray into blockchain with the launch of exclusive NFTs prior to the 2022 FIFA World Cup in Qatar. That project, which was hosted on the Algorand blockchain, introduced digital collectibles to football fans across the globe. However, FIFA is now shifting its Web3 infrastructure to Avalanche, a network that recently underwent a major upgrade via the Avalanche9000 update.
John Nahas, Chief Business Officer at Ava Labs—the company behind Avalanche—explained that their technology is specifically designed to support large-scale institutions like FIFA. “This partnership with FIFA showcases Avalanche’s unique ability to power globally scaled applications with speed, flexibility, and security,” Nahas said in a statement quoted by Coindesk on Thursday, 22 May.
Avalanche’s network is known for its subnets and low-latency capabilities, allowing organisations to create customised blockchains with tailored functionality. For FIFA, this means having a dedicated infrastructure to support future Web3 experiences, digital collectibles, and potentially fan engagement applications.
Although FIFA has yet to reveal the exact nature of upcoming projects on its blockchain, the organisation still operates a digital marketplace and maintains an archive of its NFT collections. These include highlights and iconic moments from World Cup tournaments, already tokenised and available for purchase.
What’s particularly notable is FIFA’s continued investment in blockchain technology, even as mainstream interest in NFTs has cooled. Rather than pulling back, the global sports body appears determined to lead by example, embracing the potential of Web3 for fan engagement, digital rights, and secure online experiences.
Industry experts suggest that FIFA’s move could set a precedent for other major sports federations and entertainment bodies exploring the possibilities of blockchain. If successful, FIFA’s blockchain could become a central hub for authenticated fan experiences, digital memorabilia, and even ticketing in the near future.
As the world of sport and crypto continues to merge, FIFA’s bold partnership with Avalanche sends a clear message: Web3 is far from a passing trend—it’s the future of global fan interaction.
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